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Friday, June 6, 2008

How to Use Article Marketing to Create Instant Traffic to Your Site

Internet Marketing For Beginner

Article marketing is one of my favorite ways to create traffic that I don't have to pay for! Let's define exactly what article marketing is and then take a look at what you need to do to be successful at it.

Article marketing is the process of writing 400 - 600 word articles about tightly focused, keyword rich themes and uploading them to various article directories.

I could actually write a whole course on how to write a good article for internet marketing purposes. I'm not going to do that here, obviously, but I will give you some tips on how to write these articles.

To do this right you need a good list of keyword phrases for your site. There are several free resources on the web that you can create your keywords from, or you can do what the professionals do-get a WordTracker account. Once you know what keyword phrases you are targeting, you're ready to start cranking out articles.
Let's talk about how to do that efficiently.

Let's say, for the sake of an example, our keyword was "housebreaking Yorkies".

The first thing I do when I sit down to write a few articles is make a list of titles. Using our keyword phrase, I might come up with something like the following.


  • Tips on housebreaking Yorkies

  • Do's for housebreaking Yorkies

  • Don'ts for housebreaking Yorkies

  • Housebreaking Yorkies -- the best way

  • Housebreaking Yorkies -- the worst way

  • Big mistakes when housebreaking Yorkies

You could (and need to) go on and on and on.

Notice that these titles are very close to one another, and the articles are probably going to be very repetitive.

That's okay! As long as you don't cut and paste from one article to the next. Or (worse!) from someone else's content to your article.

One, that's unethical. Two, Google knows! And Google punishes you by not ranking that page for that keyword phrase. It's called "duplicate content", and it's amazing how tight Google's definition of duplicate content actually is.

A lot of people rightly wonder why you would even write essentially the same information in ten different articles with slightly different keyword phrases in the title and in the body copy.

You're not writing these articles for inclusion in an encyclopedia! These are for the Internet. You're trying to catch as many searches as possible. "Housebreaking Yorkies -- the best way" is going to catch--or be ranked for--a slightly different set of search requests than "Do's for housebreaking Yorkies", even though they will essentially contain the same information.

To learn more about how to promote your website, download my free ebook: Five Steps to Web Profits

Lee Cole is an successful internet marketer who can help you get your internet business up and running, and most importantly--profitable! To learn more, visit Lee's website

Article Source: http://EzineArticles.com/?expert=Lee_Cole

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